Institutional Context

Music Authorisation

This is a Screenshot of the conversation which was occurred the Musician who created Faith Fall the main audio for our Trailer. As the music was copyright we needed to ask the artist if we could use there music for the trailer so we got a friend who was close to scandal and managed to get permission to use this music.

Evaluation 4

Evaluation 1A

Location Shots

Empire - Film Magazine Analysis

Film Magazine Analysis

Sket Film Poster Analysis

Production Logo

Fonts

The font which is being shown here is Semetary and this is the font that I will be using for our film titling and the inter text and the reason behind this is because the font very much links to the theme of Urban Drama because its a bit Graffiti type and graffiti very much links with Urban Drama's

Pencil Sketches

Music

Story Board

Vague reality of 'Straight Up'...
frame 1: Various scenes shown in a fast motion
frame 2: Violent start which gradually calms down - Gang Intro: Include savanna's idea (all boys glaring at girls pass by, except Troy - he then gets slack)
frame 3: A form or multiple forms of drug abuse (smoking weed, preparation to sniff cocaine, alcohol...)
frame 4: A scene showing the gay guy's (Troy) broken foundation/ home life
frame 5: Troy and Mitch's friendship relationship (at the beginning - before revelation)
frame 6: A scene with the entire gang including the female company -  show what they do for fun
frame 7: The younger generations idea of 'fun' - playing knock down ginger, imitating the older generation (respect/ territorial)...sniffing glue (drug aspect - humour)

Transition: Voices overlapping ( Mention of general morals - right from wrong mainly his mothers voice and younger siblings questions)

Deeper Rotted Issues come to life...
frame 8: Troy visiting his father in jail (confronts who he blames for his sexuality), first questions why he walked out on him, then discusses his sexuality (rejection cycle) - he set his dad up for leaving him
frame 9:Troy kips at Mitches house (comfort) - makes a move after feeling wanted ( substitution of a male figure he never had growing up) later on and then panics after being rejected (rejection cycle)
frame10: Hospitalises Mitch and hides the evidence (almost but doesn't kill him)
frame 11: Mum doesn't notice he didn't come home the previous night, and shares the news "did you hear about Mitch"
frame 12: Gang meeting (Troy is highly paranoid and the guilt weighs on him heavily) - suspicion is in the air and is more visible to one particular member, Jamie.
frame 13: Troy disposes of the attack weapon-  A knife or a Baseball bat (over the shoulder shot) - someone see's this (The most vigilant member within the group of boys) 
frame 14: He retraces the weapon 
frame 15: Vigilant member puts two and two together and thinks of how to teach Troy a lesson without asking questions

Transition: Gunshot 

(Film Poster reference) Bride your time/ Burning Bridges...
frame 15: The leader of the crew 'Owen' is approached by Jamie (Vigilant boy) and the plan to bring him down commences from this point
frame 16: Troy's mum seats him to talk about his father's progress in jail (suicide attempt?)
frame 17: Troy chills with Jacqueline, similarly after hearing of his dad make an awkward move (rejection cycle)
Confronting his demons...
frame 18: self-harm fazes and close up shots to show how he views himself - looking himself in a mirror, disgusted by his sexuality, in denial and extremely angry (silent tears)
frame 19: Focuses on Mitch's visitors 

The fallout (Keep your friends close and your enemies closer)...
frame 20: The boys are brought into Jamie and Owen's revenge scheme
frame 21: Troy brings himself to face them unaware they know  (they behave like they know nothing)
frame 22: Troy and his mum are on the phone to one another.. suddenly...
frame 23: Hostage 

Group Planning

Film Magazine Front Cover - Planning Sheet

Main Image: The main image is going to be character focused complementing the film poster. Either a close up or mid shot.

Name of the magazine: Big Screen

What are the connotations of the title? Informative as it provides up to date news on upcoming films

Colour Scheme:  Stale Colours – White and Black and these are basic colours rather that bright colours which wouldn’t suit the genre type for my product

Headline:  The headline will match the main image in either going behind the scenes with an interview story or giving teaser information about the film

Sell Lines:  Containing references to new and upcoming other films, fresh actors, directors and information about film festivals and screenings

Magazine Tag line: Mysterious Gangster

Other Info: Price - £3.99 

Audience Research

Audience Research Analysis from danielwindele

Film Poster - Planning Sheet

Main Image:

A character focused film poster so that the audience can get a feeling of who is in the film (the actor) along with the characterization of the actor but a twist is that the characters face is not going to be shown as it would be through a silhouette so the audience don’t see the character

Sell Lines:

 Director may also be shown who has done past work. Film festivals are least likely to be shown as this is an early release film poster meaning that it would be released at a later date. However it may indicate that it would be entering a film festival instead.

Film Tag line:

You can’t hide the truth

Other Info:

This poster if produced would contain a non-specific release date or coming soon text to identify the poster as an early release poster, some or no credits and an external link to a another site such the film website so that those interested could access more information about it.

This is an article which was written by professionals therefore this would be a good source in order for us to use when creating our trailer so I had discussed and showed this article to my group members  

http://www.chrisjonesblog.com/2012/02/how-to-edit-a-trailer-for-your-movie%E2%80%A6-but-the-guy-who-cuts-trailers-for-movies.html

This part of this article particularly struck me as I have been consumed lately with trailers and the most effective trailers are the ones that only provide a sneak peak which would lead me to find out more and end up watching the whole film

http://filmmakermagazine.com/37093-first-impressions/#.UytdJvl_uSp

Shank Film Trailer Analysis

The mise-en-scene used improves the trailer's verisimilitude. Things like red buses, graffiti, council estates tell the audience they're in London. The clothes used, especially during the shot of the all black gang really gives an initiating feel through the use of bandanas, hats , hoodies and other ghetto clothing used. Zoom-in shots of small details such as Nike tickets show the urban culture and class of the characters, and these shots also work in drawing importance on certain images (for example close-up of shoes whilst the man is running). The continuity of appropriate clothing sounds and location is something we shall certainly be checking in our own work on a regular basis.

The trailer begins with the opening credits of the film company met by the backing track of Tempz- Next Hype, well-known song among fans of grime. This instantly attracts fans of the song as they are greeted by familiarity, and so are persuaded to watch the rest of the trailer.

The opening shots are interesting in how they are slow and use a reverse motion. This ties in with the plot on how society has taken a backward turn and now in 2015 things must start moving forward again. The shots are important as they include significant dialogue, a powerful backing rhythm, and introduces the main characters but on the back foot. As the pace of the sound and the shots increases simultaneously, we learn more about the situation of the narrative. A character played by grime artist 'Bashy' is heavily advertised to the audience in order to increase the appeal of the film.

As the trailer progresses the characters are seen to be fighting back against their hardships. This something we wanted to incorporate in our own work. Going against the general rules of narrative, we do not start with equilibrium, but with jeopardy, and this is fought against throughout the trailer to be left hanging in the balance. The dialogue here is extremely important in how the characters are represented to the audience. For example when Adam Deacon's character shouts 'I'm not killing anyone' we cans see he is someone moving against the violence.

Scenes of courtship, clubbing, and a live performance by Tempz is included after one minute to add a different element of the film. Whilst the previous shots have heavily used the common denominator of males and violence, these shots including amorous activity will attract females to want to watch the film, as will the appearance of an urban celebrity.

The ending of the trailer is most effective in accurately reflecting the nature of the film. Fast montage editing is use in conjunction with the music and every shot is one of someone getting punched or beaten. The name of the film is finally revealed together with the slogan: ''If you’re not one of us, you’re a victim'' and it is wrapped up with a slightly longer shot of Bashy the most well-known of the grime actors throwing a final heavy punch and then the release date immediately following on screen. The way it is shot is as though it's driving the message into you albeit in a violent manner, and the end sequence definitely worked in exciting me about the film.

Kidulthood Trailer Analysis

The representation of Kidulthood is about the lives of several teenagers growing up in the deprived areas of West London; the way in which the trailer is represented by this is that we see what kind of environment these kids are brought up in and some of the temptations that surround them.

The costumes that are worn in the film as you can see from the trailer are mainly hooded clothing, tracksuits and trainers, this represents today's youth in a huge way as many teenagers in today's society wear these sorts of clothes. With many of the characters wearing hoods, it represents the major issue of crime within today's youth as many teenagers wear hooded pieces of clothing such as jackets and jumpers

There isn't very much use of lighting within the trailer, but from what I could see, during the parts where crime or violence is taking place, for example, when Trife is getting beaten up the lighting is very dark and dim whereas during the parts where they are outside in the city, the lighting seems to be very dim which symbolises the darkness of the film and what is going on. Right at the beginning of the trailer it shows a party taking place where extra lighting has been added to show the excitement of being in that sort of environment.

Throughout the trailer you see that there are a lot of props being used, especially during the clips where violence is taking place, during these clips there are guns and baseball bats being used showing that even the easiest of things can be used as weapons, it also raises the awareness of the crime that is happening among teenagers in today's society where a lot of them are being attacked and even killed.

A variety of shots are used within the trailer; close up camera shots are used to provide a dramatic emphasis, highlighting characters' expressions which gives a sense into what will happen within the film based on their emotions and how they are feeling. Long range shots have been used to show viewers the environment and surroundings of which the characters are brought up in.

The target audience for this film is mainly aimed at people aged between 15-24, the film itself attempts to represent a serious number of issues of what some teenagers growing up in today's society have to go through; this explains why so many people who are in this age group may watch it.

Bullet Boy Poster Analysis

Bullet Boy

The ‘Bullet Boy’ film poster makes an exceptional and widespread use of contrasting a striking image of a close up of the main male protagonist (Ashley Walters). The actor’s brain area is edited in a way to fade in the image of the two other main protagonists, which was used to cover most of the space in the poster, this could have been used to attract the audience’s attention directly to image; which suggests what is happening in the mind and the life of the main protagonist which is that violence is happening in the lives of very young people.

The main image of the poster is blended with a scene from the movie, which is highlighted red; this could have been to centre the focus on the movie, giving audiences an insight on what occurs movie.  The mise-en-scene is also very important as the iconography shows a gun; which elaborates the name of the movie.

The background of the image is a lightly washed blue that overshadows the head of the actor, while the edges of the image is blurred, this was used to allow the text of the poster to stand out, the white font played a extra role in doing so, attracting attention directly.

There is a tag line and the main actor’s name above the film title and the director’s name and the credit block and three pull quotes from reviews in a white font which contrasts with the black face of the actor and the red of the images which suggest violence.

While analysing the poster, I have noticed that the tag-line for the movie ‘You only get one shot at life’ deeply symbolises the whole term of ‘Bullet Boy’ this is due to the imagine of the two male protagonists holding a gun, which makes audiences suggest that the firearm plays a key role in the success of this movie, making it widely intrigue.

From this poster, I have learnt that contrasting colours of black, red and white are effective to suggest violence in an urban short film and that shocking iconography is also effective.  There were also guns in many other urban film posters that we looked at.

KiDULTHOOD Poster Analysis

Star rating and a quote which uses emotive language is added on each poster to entice the audience to come and watch the film. Much more space is dedicated for the reviews instead of actors names. This is because the film had a low budget, meaning that the actors will be unknown and relatively new to the film world. Their names are not a major selling point of the film and neither are the institutional information which are produced in small print.

The medium long shot allows the viewer to see all the characters in full length as well as the majority of the background, ensuring that the audience has an idea of what sort of character and settings the film uses. The characters are looking straight down the camera lens making them seem intimidating and aggressive.

The costumes of the characters help us build a stronger idea about their lives. All the boys wear hoodies, which is stereotypical of teenagers living in urban areas. Such clothing is associated with gangs of young lads - this hints to the audience the possible themes present in the film (gangs, guns, drugs, violence). The girls haven't been over sexualised or dressed up, hinting that the film will focus mostly on the boy’s conflicts. All of their clothes look normal and worn suggesting that they come from working class background. 

In both posters, one of the characters (Sam) is clearly portrayed as an antagonist holding a baseball bat. This prop is conventional of urban dramas, it connotes violence and destructiveness. Having the character holding it provides an action code suggesting that he may use it in the film. He is also one of the two characters who are standing up, the other boy being the main character. This signifies their importance in the narrative.  To contrast, one of the boys is sat on the floor, looking defenceless. This suggests that the film also has themes of inferiority and vulnerability.

This image has been heavily edited to give the image a threatening feeling. High key lightning is used in both posters - the darkness and dimness indicates the darkness of the film and the constant struggles the teenage characters face. However, the sunlight is slightly shining through the clouds, reflecting the teenagers trying to break through into adulthood. The light also suggests their hopes of things getting better and their lives improving.

Shank Film Poster Analysis

This is the Shank Film poster and from analysing this poster what is shown directly is the colour which is used because it conforms to formulaic conventions of and urban drama film which is the use of the bold red font which symbolises blood which is a great part of the urban drama culture and is one of the main conventions of an Urban Drama. The main image which has been used is strong and this is because they have used an image of all the main characters running towards the camera this is good because it shows all the characters which would be participating in the film and this very much conforms to the stereotypes of posters especially Urban Drama posters because it is common for these posters to show more than one character it also illustrates the characters running which is common because others such as Kidulthood have more than one person as they like to show the whole cast because once again makes the product and image look like they are a part of a gang which is a vital part of the Urban Drama culture. The poster follows the main conventions needed from a poster because it contains the credits, film website, release date, title and main image. In terms of Mise en scene for this poster there is a great load of this and it is shown through many different ways. One of the ways that this is shown is by costume and this is important as it suggests urban youth. They are wearing jeans, baseball caps and sportswear.  One of the youths is holding a pit-bull dog which is now iconic to urban youths because in London there are a lot of youths which carry these dogs around. Another mise en scene which is shown is the background and this is because the background is as Estate Park and this conforms because this is the typical scenery that you would expect to see within the posters. Also within the poster they subvert to stylistic conventions and this is because in typical urban drama films the characters are usually dominantly black but in the poster there is a variety of ethnicities that are being shown therefore not imitating others. Overall, this is an effective poster for an urban film in that it attracts a wide target audience by using a variety of ethnicities and by using both male and female protagonists.  It adheres to the conventions of poster layout. We will use the conventions of violent contrasting colours of black, white and red when we create our own poster and make sure that our mise en scene is carefully thought out to reflect the reality of urban life.

Film Poster