Shank Film Poster Analysis

This is the Shank Film poster and from analysing this poster what is shown directly is the colour which is used because it conforms to formulaic conventions of and urban drama film which is the use of the bold red font which symbolises blood which is a great part of the urban drama culture and is one of the main conventions of an Urban Drama. The main image which has been used is strong and this is because they have used an image of all the main characters running towards the camera this is good because it shows all the characters which would be participating in the film and this very much conforms to the stereotypes of posters especially Urban Drama posters because it is common for these posters to show more than one character it also illustrates the characters running which is common because others such as Kidulthood have more than one person as they like to show the whole cast because once again makes the product and image look like they are a part of a gang which is a vital part of the Urban Drama culture. The poster follows the main conventions needed from a poster because it contains the credits, film website, release date, title and main image. In terms of Mise en scene for this poster there is a great load of this and it is shown through many different ways. One of the ways that this is shown is by costume and this is important as it suggests urban youth. They are wearing jeans, baseball caps and sportswear.  One of the youths is holding a pit-bull dog which is now iconic to urban youths because in London there are a lot of youths which carry these dogs around. Another mise en scene which is shown is the background and this is because the background is as Estate Park and this conforms because this is the typical scenery that you would expect to see within the posters. Also within the poster they subvert to stylistic conventions and this is because in typical urban drama films the characters are usually dominantly black but in the poster there is a variety of ethnicities that are being shown therefore not imitating others. Overall, this is an effective poster for an urban film in that it attracts a wide target audience by using a variety of ethnicities and by using both male and female protagonists.  It adheres to the conventions of poster layout. We will use the conventions of violent contrasting colours of black, white and red when we create our own poster and make sure that our mise en scene is carefully thought out to reflect the reality of urban life.